The Helm
The Helm is a mixed-use office and retail development located in Hyderabad, India. I was tasked with developing the brand identity for this unique project, drawing inspiration directly from the building’s distinctive architectural form. The resulting identity reflects both the structure’s design language and its positioning as a modern, premium commercial space.
*This project is currently underway.
SERVICES
Creative Direction, Visual Identity
Design Approach
The logo was inspired by the unique architectural element that connects the two towers, symbolizing the link between people, experiences, and spaces. This concept was visually integrated into the design of the letters H and E, creating a brand mark that reflects both the building’s form and its purpose.
Visual Language
The visual language draws directly from the same concept that inspired the logo — the connection between the two structures. Using intersecting lines, overlapping shapes, and fluid transitions, the system reflects themes of connectivity, movement, and interaction. The design elements are intentionally minimal yet dynamic, allowing flexibility across applications while maintaining a strong, cohesive identity. The palette, typography, and supporting graphics all work together to echo the architectural inspiration, creating a visual experience that feels contemporary, sophisticated, and rooted in the building’s unique form.
