Colombo Fashion Week Luxury Edition
CFW is diversifying its talent showcase by organizing a new show that will highlight the artistry and craftsmanship in luxury wear. This show aims to showcase the diverse range of talent within the luxury fashion industry and demonstrate the expertise and attention to detail that goes into creating high-quality, luxurious garments.
SERVICES
Creative Direction, Visual Identity, Event Design
Design Approach
In a fashion show, the main highlight is the fashion pieces that walk on the ramp, but it's also important to create a brand outlook and feel that will make the event stand out from the rest. So, keeping the main intention of the event, to highlight luxurious, pieces the design approach that was taken to branding was also similar. Hence, the designs for the event were minimal, detail-oriented and prestigious.
Typography as Luxury
In order to convey themes of luxury, meticulous attention to detail, and bespoke design, we meticulously crafted typography titles for each event within the show. These titles served as the primary visual elements seamlessly integrating with the photography—a fusion of fashion, opulence, and design.
Final Look
The fusion of typography and a captivating on-location shoot imbued the event and brand with a distinct and compelling ambiance. Luxury served as the central theme interwoven into every facet of our design elements, spanning from brochures to billboards. This event went on to become one of the best fashion shows to be held in 2022.
